Welcome to 2022! Raise your hand if you have a fresh list of goals written and your new book list created — ready to rock the year ahead. Just like the start of each new year before it, we make grand plans about our professional growth every year and set goals. We are certain 2022 is no different, however, and it will be easier than ever to revert back to familiar tactics when day-to-day life picks back up as the holiday fog subsides. One thing 2020 taught us was that you can either adapt to your goals and how to achieve them, or you can abandon ship. We would like to help you avoid the latter.

Thinking back on the past year, was continued learning or professional development a part of your list to conquer for the year? Was it something you streamlined into your daily to-do list or dedicated time to each week or month? The truth is, we don’t always achieve our goals or prioritize continued learning and professional development.

We’ve all been there. And we may be asking ourselves questions such as, “What book do I read now?” or “Which conference do I want to attend this year?” These are excellent paths to pursue and questions to ask no matter the time of year, but, when building a true strategy for obtaining your goals, you must ensure you’re adding the right content, with the accessibility and flexibility that fits your needs. A strong e-learning strategy allows you to access the information you need wherever you are and at your own pace.

The number of individuals continuing their education and increasing their industry knowledge — specifically via e-learning programs — continues to climb and 2022 is proving to be no different. Online education across an array of industries is being viewed as a primary way for professionals to build on their foundation of knowledge while also working to propel their industry forward. E-learning is giving individuals the ability to up their game in and out of the “e-classroom” and it’s proving successful for individuals and teams alike.

Planting the Seeds of 2022

So, what does this information mean to you as a commercial loan broker who is proactively planting the seeds of knowledge and seeking fruitful outcomes in 2022?

Several platforms, tools and programs are available to those seeking new skills or looking to brush up on their arsenal of current knowledge. Taking the time to decipher which programs will best serve your time and finances to produce the end results you’re looking to achieve will allow you to select the e-learning path that suits you best.

The teams at Alternative Capital Solutions and Commercial Capital BIDCO have just launched an e-learning tool, The Commercial Broker Playbook, to assist commercial loan brokers by providing in-depth knowledge of the industry, a look into the different types of commercial lending as well as how to take the reins when it comes to marketing their businesses.

Terry Luker, founder and CEO of Alternative Capital Solutions as well as Commercial Capital BIDCO, has long desired to build a platform for commercial lending brokers to tap into so they may glean the knowledge required to face what he encountered when he found his footing in the industry.

Luker has been a mentor to broker peers around the country for years — especially those who come from his broker training school alma mater — The Commercial Capital Training Group (CCTG). He knew building an online learning tool would be more sustainable and feasible while allowing brokers to work at their own pace and not be bound to limited meeting times or traveling restraints for in-person meetings. Thus, The Commercial Broker Playbook was born.

It can be difficult for some individuals to retain their focus with internet-based learning. However, unlike other e-learning platforms and programs, The Commercial Broker Playbook consists of an industry-leading team ready to assist you with comprehending the content, enabling you to stay focused and engaged while helping you to reach your professional development goals.

The Commercial Broker Playbook curriculum is robust, consisting of 10 different lessons, or modules, with content including:

• Networking

• Bridge loans

• Government-backed lending

• Underwriting

• Sales skill development training

• Marketing strategy

Self-paced learning offers 24/7 content access for users to utilize at their own pace. Packages range in pricing based on content level and duration of online access. Live virtual learning enhances a broker’s experience by way of exclusive monthly group webinars, live Q&A opportunities with content experts and one-on-one virtual office hours with the Commercial Broker Playbook team.

The Commercial Broker Playbook team welcomes commercial lending brokers who have attended a broker training school, such as CCTG, and have a current foundation of knowledge about the industry they can build upon. Whether you have minimal experience in this industry or you’re looking to build on your knowledge and work with a leader in the commercial loan industry, The Commercial Broker Playbook is an excellent fit for you in 2022. Visit thecommercialbrokerplaybook.com to learn more.

Don’t let 2022 be another year of abandoned goals and missed opportunities. Work with The Commercial Broker Playbook on a game plan that will drive your success!