The NACLB 2023 Conference and Expo Hit the Jackpot for its 9th Year!

The National Alliance of Commercial Loan Brokers recently held its 9th annual conference and expo - allowing Commercial Lending Brokers, Direct Lenders, and Service Providers in the industry to come together across three days in Las Vegas, Nevada. Commercial Capital BIDCO was again a Silver Sponsor for the event - marking our continued support of the NACLB through the years. The NACLB Conference and Expo gives us the opportunity to showcase our direct lending strategies and expertise as a company by having a booth in the expo hall. Through this we are able to meet Brokers new the industry as well as the chance to build on existing Broker relationships.

When it comes to industry education, The NACLB strives to educate others through topic-specific panels that include seasoned industry leaders who have proven successful in their markets through the years. Peer-to-peer education is instrumental to the success of ongoing broker development. This year, our very own Marketing Director - Leah Waldrop - was able to serve on the Marketing Yourself as a New Broker panel alongside the President of Aspen Capital Solutions, Nicholas Zuchegno. In this small group breakout, Leah was able to drive home the directives for brokers across both Digital and Traditional routes of marketing. Grassroots marketing through networking and face-to-face meetings was also a vital point throughout the session as the industry continues to change and evolve with the economy. Those in attendance were very engaged and it was beneficial to see marketing strategies and ideas come to life from the perspectives of both a Marketing Director and a business owner.

When it comes to professional development and education, Terry Luker is a true advocate of mentorship and continued learning. Terry started out in the industry as a Broker when he built Alternative Capital Solutions in 2013 - he has been in those shoes and continues to work on that facet of the Commercial Lending world through ACS. He understands what a Broker needs to develop and fine tune their strategy...what tactics need to be implemented to secure growth. It is always so enlightening to see his passion for Broker development first-hand when at NACLB. Having been a NACLB Rookie of the Year award recipient as well as a Broker of the Year award recipient, it's understandable why so many other Brokers look to Terry for guidance in their own businesses and markets. The NACLB Conference and Expo is an excellent time for Terry to meet with these individuals face-to-face and find out more about their pain points and passions. The NACLB Conference and Expo is a huge opportunity for Terry and the Commercial Capital BIDCO team to explain Terry's proprietary e-learning development tool, The Commercial Broker Playbook. This is the cherry on top for a Broker who is fresh out of a commercial lending brokerage school such as The Commercial Capital Training Group or is looking to build their business. We are thankful for the NACLB and the chance to put this tool in front of Brokers across the country.

The 2023 event was definitely one for the books! George Foreman served as the conference's keynote speaker and he knocked his speech out of the park! His story and words of wisdom served as the 1-2 punch for all of those who were in attendance to take a fresh look at their business and how they can best continue to grow and adapt. All attendees, no matter their market, background or business goals left the conference refreshed and revitalized to take on 2024. The Commercial Capital BIDCO team has already hit the ground running on what we can do to adjust for the new year as well as how we can build on our successes from 2023! Thank you to the NACLB for another successful conference and thank you to all of our broker and client relationships for all that you do. We are grateful to serve you!


Taking a Deal to the Finish Line: A Marketer’s Perspective

Commercial Capital BIDCO's Marketing Director, Leah Runge Waldrop, was recently featured in Deal Maker Magazine's latest issue. In this article, Leah was able to share her perspective on Marketing's role when it comes to getting a across the finish line. Leah maps out the key areas to focus as a commercial lending broker - whether you're just starting out or you're a seasoned vet to the industry. Marketing should not be an overlooked role or department within your company, but instead one that should be strategically supported in order to grow your brand and your business - thus aiding you in the process of closing deals.

Here's a quick snippet from the article:

"It will be difficult, to say the least, to get a deal off the starting line if the runner doesn’t know how you can help them get to the finish line – and at best, it will be an uphill race. At the end of the day, you must continue to tell your story and experience as a commercial loan broker to your current clients throughout the loan process. By utilizing the tactics from your marketing strategy to narrate the story and paint the picture, your clients will be reminded throughout the deal that you have the expertise and creativity to help them reach their goals."

Read the article in full on Deal Maker Magazine's website linked below!

https://www.dealmaker-magazine.com/magazine/taking-a-deal-to-the-finish-line-a-marketers-perspective