Taking a Deal to the Finish Line: A Marketer’s Perspective
Commercial Capital BIDCO's Marketing Director, Leah Runge Waldrop, was recently featured in Deal Maker Magazine's latest issue. In this article, Leah was able to share her perspective on Marketing's role when it comes to getting a across the finish line. Leah maps out the key areas to focus as a commercial lending broker - whether you're just starting out or you're a seasoned vet to the industry. Marketing should not be an overlooked role or department within your company, but instead one that should be strategically supported in order to grow your brand and your business - thus aiding you in the process of closing deals.
Here's a quick snippet from the article:
"It will be difficult, to say the least, to get a deal off the starting line if the runner doesn’t know how you can help them get to the finish line – and at best, it will be an uphill race. At the end of the day, you must continue to tell your story and experience as a commercial loan broker to your current clients throughout the loan process. By utilizing the tactics from your marketing strategy to narrate the story and paint the picture, your clients will be reminded throughout the deal that you have the expertise and creativity to help them reach their goals."
Read the article in full on Deal Maker Magazine's website linked below!
https://www.dealmaker-magazine.com/magazine/taking-a-deal-to-the-finish-line-a-marketers-perspective
Client Increases Existing CCB Loan for Build Out and Renovations
In August of 2022, our client closed on the increase to an existing Commercial Capital BIDCO loan that will allow them to complete the buildout of a cannabis cultivation facility. The collateral property is located in Iron Mountain, Michigan and the loan proceeds are being used to cover the finishing touches on the subject property’s renovation.
Requested Amount: $1,650,000 // Property Size at 8,850 sq. ft. on 0.83 acres // LTV at 51%
Cash-Out Refinance Helps Client Pursue Projects on Raw Land
In December 2022, our client closed on the cash out refinance of an existing loan. The loan proceeds for this deal will be used to pay off not only current debt, but will also provide working capital for our client to pursue other projects. The collateral property is located in Nashville, Tennessee. While LTV for raw land is lower, we love working raw land deals because the possibilities for our clients are endless!
Requested amount: $6,000,000 // Property size at 120.57 acres of raw land // LTV at 35%
Three Collateral Properties Closed in Georgia
In December of 2022, our client closed on a loan for the purchase of three properties. All collateral properties are located in Oakwood, Georgia. With this transaction, we were also able to lock in a 1031 Exchange - allowing our client to defer their capital gains tax by swapping one real estate property for another. We loved that this particular deal had a unique factor to it!
Requested amount: $940,500 // Property size consisted of 1.6 total acres // LTV at 65%
Terry Luker Featured on Deal Maker Talks! Podcast
Find Out What Happens When a Bank Maxes Out Their Lending on Ep. 4 of Deal Talk!
Deal Talk Episode 3 is Now Live!
CLOSED: Current Debt Refinance
In July of 2022, our client closed on the refinance of current debt. The collateral properties for the deal are located in Elk Rapids, Michigan and Williamsburg, Michigan. The loan proceeds are being used to pay off the current debt on the properties and provide working capital to provide improvements on the Williamsburg property. The requested loan amount for this deal was $1,834,000.00. The property size is 4,686 square feet situated on 68 acres. The LTV was 56%.
FUNDED: Cannabis Cultivation Facility
In August 2022, we closed on a loan to complete the buildout of a cannabis cultivation facility. The collateral property is located in Iron Mountain, Michigan and the loan proceeds are being used to cover the finishing touches on the subject property’s renovation. The requested loan amount for this deal was $761,150.00. The property size is 8,850 square feet situated on 0.83 acres. The LTV was 65%.
Deal Talk Podcast - Give Episode 2 A Listen!
Episode 2 of our Deal Talk podcast featuring Terry Luker is now available! "Getting a Better Deal the Second Time Around" is a pivotal deal from Terry Luker's first book, "Yes! How to Get the Funding You Need For Your Business," and is brought into even greater detail here on our podcast! Give it a listen below and be sure to Follow our podcast on Spotify and YouTube!
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